We collect personal and non-personal information to help us deliver and improve our services. Personal information includes details such as your name, contact information, delivery address, payment details, and account credentials. We may also collect information related to your dietary preferences, allergies, or fitness goals to tailor your meal plan and improve your experience. Non-personal information may include device type, browser version, IP address, location data, and usage patterns when you interact with our website or app.

We use the information we collect to process your orders, deliver your meals, manage your account, and provide customer support. Your data helps us personalize your experience, send relevant updates or promotional messages, and enhance our products and services. We may also use your information to improve our operations, ensure compliance with applicable laws, and prevent fraud or misuse of our platform.

In accordance with the UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data, and consistent with global data protection principles, we process your information only when there is a valid legal basis to do so. This includes cases where you have provided consent, where processing is necessary to fulfill a contractual obligation, to comply with legal or regulatory requirements, or to serve WellFed’s legitimate interests in improving service quality and business operations.

We may share your information with trusted service providers who help us operate our business, such as payment processors, delivery partners, marketing platforms, and technical support providers. These third parties are obligated to maintain strict confidentiality and use your information solely for the purpose of providing services on our behalf. We may also disclose information if required by law, to comply with a legal obligation, or to protect our rights and property.

Your personal data is securely stored on servers located within the UAE or in other regions that provide adequate data protection standards. We retain your information only for as long as necessary to fulfill the purposes for which it was collected, to comply with applicable legal requirements, or to resolve disputes. When your data is no longer required, it is permanently deleted or anonymized to ensure it cannot be linked back to you.

We take data protection seriously and implement a range of technical and organizational measures to safeguard your information. This includes encrypted communications, secure payment processing, restricted access to sensitive data, and regular monitoring of our systems for potential vulnerabilities. While we strive to protect your information, no system is completely secure, and we encourage you to take precautions to protect your own data when using our services.

You have the right to access, correct, update, or delete your personal data at any time. You may also withdraw your consent to certain types of data processing or object to the use of your data for marketing purposes. To exercise these rights, please contact us using the details provided at the end of this policy. We will respond to all requests in accordance with applicable UAE data protection laws.

Our website uses cookies and similar technologies to enhance user experience, remember preferences, and analyze website performance. You can manage or disable cookies through your browser settings, although some features of the website may not function properly if cookies are disabled.

In some cases, we may transfer your information outside the UAE to service providers or data centers located in other countries. When this occurs, we ensure that adequate safeguards are in place and that such transfers comply with all applicable data protection laws to maintain the security and confidentiality of your personal information.

By providing your contact details, you agree to receive communications from WellFed, including promotional offers, service updates, and newsletters. You can opt out of receiving marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Our services are intended for individuals aged eighteen (18) and above. We do not knowingly collect or store personal data from minors. If we become aware that we have collected personal data from a child under eighteen, we will delete that information immediately.

WellFed reserves the right to modify or update this Privacy Policy at any time. Any changes will be reflected on this page with an updated date. We encourage you to review this policy periodically to stay informed about how we protect your personal information. Continued use of our services after changes have been posted will constitute your acknowledgment and acceptance of those updates.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us at:

Email: hello@wellfed.ae

Location: Dubai, United Arab Emirates